Patience is trending in 2026
Drake gets it. Do you?
For a long time, being online looked like hitting the gas and removing friction. Buy now, pay later, delivered the same day. But we’re noticing the energy’s shifting. Sure, people still want instantaneous results, but immediacy is no longer the flex it used to be. I guess our era of fast and furious may be over.
There’s value in the slow drag, rolling through life with a little more intention. What does it look like? The waitlist. The referral-only dinner. Brands pulling people out of passive scroll and into the streets (we’re looking at you, Drake). Experiences you have to earn your way into. They are tactile, possibly elusive, and maybe even a little inconvenient. Patience is a virtue of 2026.
A different kind of access is engaging our attention. When there’s just enough resistance, you have to lean in a little closer. You’re not just consuming it, you’re suddenly part of the experience itself.
Today’s Scan Club features signals that all connect to this slow movement, including: the allure of birding, why internet cafés are still thriving, industry plants as marketing, and a NYC restaurant that’s referral only.
Throughlines from last time we talked: short films as marketing, low-tech activities, and millennial nostalgia. Ex. Did you ever collage your name with mismatched, cut-out letters? Thanks for bringing it back, NASA.
– Alyssa
By the way, our 20% off Founding Scanners offer expires on April 30th. Click the link below to grab your limited time offer while you can.
Human behaviour
Power to the people with comment editing (Instagram) x turning off Shorts
Could more flexibility on social media earn back users’ trust? Two shifts online indicate that changes are happening: The first is you can now edit your comments on Instagram posts (within 15 minutes of posting), which will be a helpful typo-corrector (long-awaited) and could help users rethink their opinions (also long awaited). The second one is more interesting: YouTube users are beginning to see an option to set their Shorts feed time limit to zero minutes – which is either profound or accidental.
Birding is a happy place for Gen Z
Much to the delight of their grandparents, bird is the word among Gen Z. As the analog trend continues to grow wings, offline hobbies like birding are becoming more popular among younger groups seeking time away from the noise. Birding is praised as a restorative hobby that calms the nervous system, and is becoming an antidote to growing mental health concerns. Turns out zero notifications = zero problems.
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