Yes! Definitely ‘shared moments’ and ‘monoculture’, seeing this with the expansion of girlhood narratives and brain rot aesthetic. In terms of format, companionship content (I.e TF DID I MARRY, 50 parts story time by Reesa Teesa) suits well this trend you pointed (03).
Possibly the most generous trends advice for ‘25 yet. Thanks for not gatekeeping. Huge fan! My team are getting this workbook in the team chat in the morning.
so many gems in this write up! love it.
Love to hear it! Let us know if you end up using the workbook to apply the trends to your work. We want this to provide as much valuable as possible.
Good insight 😌 Can i translate part of this article into Spanish with links to you and a description of your newsletter?
Hey Salvador, of course! That's a great idea.
This is so smart and SUCH a great format. Love that it was made for Substack format first and with extensions into a workbook and Figma. Slay, SCAN!
Big Substack fans over here, you could call us STAN CLUB
Such a detailed playbook!! I hope brands are sifting through all these tips and putting them into action
We really hope so too!
This is great you guys!! Thanks for sharing!
The pleasure is really ours!
This!!! I will share this to our social media team in the culinary school. ♥️ I also love the actionable workbook.
Awesome! We hope it turns out to be a great resource for them.
This is great. I really like how you structure the ideas and the framework helps visualise it!!!
Yes!! Glad you like it. Do any one of these trends resonate most with what you're seeing at TikTok to start the year?
Yes! Definitely ‘shared moments’ and ‘monoculture’, seeing this with the expansion of girlhood narratives and brain rot aesthetic. In terms of format, companionship content (I.e TF DID I MARRY, 50 parts story time by Reesa Teesa) suits well this trend you pointed (03).
Totally agree with re: girlhood narratives, but hadn't connected the companionship content. Great call out!
such a great tip!!! totally showing it to my creative team
That's awesome! Hope it goes well.
Possibly the most generous trends advice for ‘25 yet. Thanks for not gatekeeping. Huge fan! My team are getting this workbook in the team chat in the morning.
Wow, really appreciate your comment! We're all in these marketing trenches together. 🫡
This trend report is so spot on it almost hurts 😮💨✨
As a Gen Z marketer, this confirms what we’re already feeling in our bones:
People don’t just want to be sold to—they want to see themselves in the story.
"Authentic" isn’t just a buzzword—it’s the bare minimum.
And shared moments? That’s the secret sauce. If it’s not group chat-worthy, did it even happen?
Real ones know: personalization, messiness, and micro-moments are where connection actually lives. This is the blueprint.
this whole post can be summed up as ‘consumers are human’