Trend Report

👀 What (Digital) Audiences Want in 2026

A deep dive into the 5 massive marketing trends you need to know this year! From the desks of Arcade Studios x SCAN 👀 CLUB.

Jan 27

Marketing Trend Deep Dive: People Want Realness

Plus: You should add some protein to your protein, Paloma Wool celebrates motherhood, and more!

Oct 9, 2025

Marketing Trend Deep Dive: People Want Ease

How brands are leaning into digital fatigue and making audiences’ lives easier.

Sep 11, 2025

Marketing Trend Deep Dive: People Want To Be Seen

How brands are breaking through algorithms to make a real impact with digital audiences.

Aug 19, 2025

Marketing Trend Deep Dive: People Want Shared Moments

How our desire for connection is creating chaos and FOMO for IRL experiences.

Jun 26, 2025

🔮 What (Digital) Audiences Want in 2025

How online behaviors will shape 2025 marketing. Prepared by Arcade.

Jan 23, 2025

What Digital Audiences Want in 2024 (Updated) 🔮

A mid-year check-in on the trends we’re following this year. What came true, what’s changing and what might happen next.

Jul 18, 2024

🔮 What (Digital) Audiences Want in 2024

A special marketing trend report from Arcade x SCAN 👀 CLUB.

Jan 16, 2024

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